CAMEL
/ OZZFEST
Ozzfest Tent & Materials
Event design, tent design, furniture design, etc
CLIENT: Camel Cigarettes
(work done through BFG Communications) |
Camel
had a big presence at Ozzfest and wanted a tent that represented tattoo
culture to coincide with their latest product Camel Wides that featured
different tattoo art from various tattooists on the packs, so I hired
tattoo artist Scott Althen to illustrate some black and white tattoo
art. The client wanted the feel of the event to be road weary and road
house. So I colored the art, roughed it up like a mofo and
then designed the furniture inside the tent to feel like a roughneck
biker bar ticket window with chicken wire fencing and small opening
to recieve your free smokes. They also has a contest to win an Ozzfest
branded Les Paul inside the tent. |