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CAMEL / SXSW
SXSW Camel Showcase
Event Design









CLIENT: Camel Cigarettes
(work done through BFG Communications)
Camel put on several nights of shows to coincide with the largest indie music festival in the United States, South By Southwest in Austin, Texas. They had a ton of bands over a four day period. They ran ads nationally so they wanted it to feel Texas-y without feeling Cowboy-ish. The shows were a huge success and so was the design.